![]() ![]() Big manufacturers such as Specialized, Cannondale, and Trek all have comparable Ultegra- and Dura Ace-equipped carbon road race bikes in the $6,000 range and massive research budgets for develop new technology. “So we sometimes just say ‘Evo.’” Now, whether you want a Masi Evoluzione Dura Ace depends on who you are. “But we’re an American company,” he says. “It’s an Italian brand, so technically, it’s Evoluzione,” says James Winchester, Masi Bicycles product manager, emphasizing the final “e.” However, Masi is owned by Haro Bikes, in Vista, California. The way you pronounce “Evoluzione,” for Masi Bicycles’ flagship road racing model, depends on where you are. The right bike for: Serious road riders who want a simple, lightweight bike with a badge you don’t see every day. Frame material: TeXtreme carbon fiber composite
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